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Author: iwings

The Importance of Branding and Trademarking

In the vast landscape of the modern business world, branding stands as a lighthouse guiding companies towards success. Not just a logo or a catchy slogan, branding encompasses the entire experience a customer has with your business. From their first glance at your product or website to the ongoing relationship they maintain, every touchpoint is an opportunity to reinforce your brand’s image and value. 1. Building Trust with Your Audience Consistent and professional branding can instil trust in your target audience. When customers recognize and back a brand, they are more likely to do business...

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